Using different brand names for different products is called


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Using different brand names for different products is

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This design is called the firm's brand name. t/f Branding has three main purposes: product identification, repeat sales, and new-product sales. t/f Brand names such as Kleenex, UPS, Sony, Chevrolet, and Kellogg's are likely to have less brand equity than brand names like Viking, Zojirishi, Schimano, and Thule.

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