How do advertisers use classical conditioning in marketing their products

Asked by admin @ in Business viewed by 414 People

The final screen of the exercise mentioned advertisers' use of classical conditioning to form a positive connection to their brand in consumer's brains. According to the description, when doing so, advertisers are essentially utilizing their brand as a(n)_________.

Answered by admin @


In doing so, advertisers are using their brand as a conditioned stimulus.

We can arrive at this answer because:

  • A conditioned stimulus is a neutral stimulus.
  • It can be associated with a positive or negative element, called an unconditioned stimulus, to trigger a positive or negative reaction in an individual.
  • In this case, to create a positive reaction between consumers and a brand, the company (brand owner) can associate this brand with positive things, such as product quality, speed of product delivery, low prices, among others elements.

This is all done to stimulate sales and create a loyalty connection between the consumer and the company, who will feel good when they see the brand.

More information:

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