The first stage in the consumer decision making process is


Asked by admin @ in Social Studies viewed by 353 People


What is the consumer decision process and what is the first step?

Answered by admin @



The consumer decision process is a list of steps that can guide marketers to understand consumers. And the first step is the "Problem/Need Recognition". In this stage, the consumer can recognize what the problem/need is. Example: what kind of product solves the problem/need. This stage is crucial because if consumers do not have a problem/need, they will not purchase.


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