A cultural approach to understanding mass communication _______

Asked by maham237 @ 20/02/2021 in English viewed by 350 People

A cultural approach to understanding mass communication _______.
A. is easier to understand because it outlines a linear flow of information from sender to receiver
B. argues that gatekeepers decide which information and messages flow to the audience
C. argues that diverse audiences will interpret the same information differently
D. argues that diverse audiences interpret information in the same way
E. None of the above options is correct.

Answered by maham237 @ 20/02/2021

Answer:

C. Argues that diverse audience will interpret the same information differently.

Explanation:

The cultural approach interrogates the representation of shared beliefs and presents communication as a process that produces, maintains, repairs and transforms reality. This approach provides the lenses to look at the mass communication in a disarmingly simplistic manner and thus, making it a wonderful experience. It argues that reality does not change but it is the perceptions of people that change with time and treats the beliefs as secondary. Thus, it argues that different people will interpret the same thing differently owing to their distinct perceptions and neglects the realities to be encompassing and suggests that the reality is different for different people and there is no 'single' reality. The cultural approach portrays mass communication in a different light. Thus, it argues that different people will interpret the same thing differently owing to their distinct perceptions.

What best summarizes the central idea of the passage from "like mexicans"?people from different ethnicities have a difficult time understanding each other. people can be of different ethnicities and still have shared life experiences. people should marry based on shared ethnicity to maintain their own cultures. people should ignore their ethnicities to develop one common culture.

Asked by maham237 @ 27/12/2020 in English viewed by 608 persons

A cultural approach to understanding mass communication _______

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