When firms target several market segments with a different offering

Asked by admin @ 06/11/2021 in Business viewed by 288 People

Undifferentiated marketing would be defined as:

a. The full positioning of a brand; the full mix of benefits upon which it is positioned.
b. A market-coverage strategy in which a firm decides to target several market segments and designs separate offers for each.
c. Forming segments of consumers who have similar needs and buying behavior even though they are located in different countries.
d. A market-coverage strategy in which a firm decides to ignore market segment differences and go after the whole market with one offer.

Answered by admin @ 06/11/2021

Answer:

d. A market-coverage strategy in which a firm decides to ignore market segment differences and go after the whole market with one offer

Explanation:

In an undifferentiated market, the market is not divided into segments and rather the whole market is taken up employing the same marketing mix of similar products available for similar prices in similar places or markets and employing similar promotion activities.

Such a marketing strategy would be suitable in markets where consumers have similar needs and requirements for a particular product. For example this strategy maybe used for marketing of soft drinks.

Here, the whole market represents one homogeneous group to the marketer.

In selecting a target market for a banks checking accounts, the banks marketers should consider the banks strengths, who would get the most value from those strengths, and ____. a- the cost of reaching different segments b- the roles in the banks buying center c- whether to enter new markets or develop new products d- the lifestyle me of the banks employees

Asked by maham237 @ 14/01/2021 in Business viewed by 336 persons

Able, baker, and charles are engaged in the marketing to and enrollment of beneficiaries into medicare health plans. mr. able is an independent agent paid directly by a health plan. ms. baker is an independent agent paid through a field marketing organization (fmo). mr. charles is an independent agent paid for his work by a third-party marketing organization (tmo). how do the cms compensation rules apply to these three agents?

Asked by maham237 @ 13/01/2021 in Business viewed by 2744 persons

When firms target several market segments with a different offering

Similar Questions

The entry of new firms into a competitive market will

You can apply several different worksheet themes from which tab

The market offering that is essentially intangible is called

An airport offers two shuttles that run on different schedules

Why do some job markets offer more potential than others

The clear point of difference in mobile marketing is

The difference between market demand and aggregate demand is that

List the steps in the segmentation targeting and positioning process

Which cloud offering targets the consumption of services

Is the process of evaluating each market segment attractiveness

Find the difference of the areas of two segments

Which cloud offering targets the consumption of services in azure

Firms in which market structure hold the most market power

In selecting a target market for a bank's checking accounts

Most viewed questions in Business

Foolproof module 9 test answers

Interest rates are expressed as a percentage of

How to enhance knowledge regarding environmental factors through capsim?

Match the job titles with the career clusters.

A company that allows you to license software

Lupe is ready to open a checking account

Mays and mccovey are beer brewing companies

What must be marked on ready to eat bags phfs

Coq six sigma

Henry ford was the first entrepreneur to implement which strategy

Your company was recently served with a lawsuit

Case study starting a business project schedules and curves edgenuity

Which two of the four cs of credit have to do with earning potential and available cash?

The total annual expenditures on advertising in the united states