The first major step of a marketing strategy is to


Asked by admin @ in Business viewed by 307 People


The first of two major components of developing a marketing strategy is to __________________.

a. determine a segmentation strategy
b. perform sales analyses
c. develop a product
d. perform a business analysis
e. select a target market Hide Feedback

Answered by admin @



Answer:

e. select a target market

Explanation:

Clearly defining our target market is one of the fundamental pieces of our business.

The target market is a group of people who respond to a certain demographic and socioeconomic profile to which we want to offer a product or service.

Once our target market is established, using more qualitative variables, we can segment said market and orient our offer to a specific sub-group (segment) based on their habits, customs and values.


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