What are the most important elements of fitbit's competitive strategy

Asked by admin @ 06/08/2021 in Business Studies viewed by 320 People

What are the most important elements of fitbit's competitive strategy?

Answered by admin @ 06/08/2021

offitness trackers, integrated website and app, and the Fitbit community. However, Appleand Garmin as well as other companies realized how popular activity tracking is among consumers and ran with these basic elements to integrate them into preexisting products and applications.4.Perform a SWOT analysis for Fitbit. Based on your assessment of these, what are somestrategic options for Fitbit going forward?Strengths: recognizable brand, comparatively lower prices, and aestheticsWeaknesses: too generic, not many products/features, and inferior materialsOpportunities: growth of base product, regain some market share, and sleek styleThreats: Apple, Garmin, and other companies have already improved on Fitbit’s product strategy, as well as costs associated with growing products and features.Based on the SWOT analysis, if Fitbit wants to stay in the game they will need to expand their product line, invest in new technologies and other features/styles to gain competitive advantage, and grow in the health industry all together.

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What are the most important elements of fitbit's competitive strategy

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